Strategy 2 Revenue (S2R) is a sales effectiveness consulting firm specializing in helping training firms translate their business strategies into profitable revenue.
We focus on sales training firms to provide them with coaching and assistance in executing their business strategies and building their infrastructure to grow faster and more profitably.
We work with firms looking for someone willing to risk their fees on producing the expected results and change in behaviors. We always offer a risk-reward approach as one of our payment options.
Most sales training firms don’t realize they are repeating many of the same mistakes as others before them – slowing their growth and reducing their profits.
To help training companies make the best decision possible, we will freely share our thoughts on Top Mistakes Training Companies Make. We will also help you diagnose what changes you could make to better achieve your goals – whether you make those changes with us or by yourself.
Strategy 2 Revenue was founded by Thomas Martin, a 19 year industry veteran and former President, North America for Miller Heiman, and Managing Partner, Worldwide Operations for Siebel Systems/OnTarget.
As a sales training firm you have seen (and probably created) many models for your customers to define a process or model to help them be successful. As you know, there are a lot of ways to address the same needs-but what is often more important is consistency and focus in following the prescribed path.
The path we will take you down is a value chain starting with your go-to-market business strategies. Having worked with training firms varying in annual revenues from $500K to $80M we have seen good and bad practices along each of the data points in this path. Our focus will be helping you identify where incremental (or substantial) changes in a few areas can produce significant improvements in your bottom line.
No two training firms are alike, so all services that we offer are customized to your needs. To give you some ideas for what these services could look like for your firm, here are some projects we have completed for others or can complete for you…
- Increase leads by adding a marketing channel through the development of an alliance strategy
- Increase efficiency by developing a knowledge management system and processes
- Increase protection of the firms assets by improving the contracting processes and systems
- Increase profitability by refining pricing strategies and tactics
- Decrease ramp-up time for new sales people by creating a business development guide
- Increase efficiency by improving sales operations processes
- Increase leads and sales by developing a telesales/telemarketing department
- Decrease costs by developing new financial reports and giving executives a new focus on hidden areas of profitability gains
- Increase brand equity by creating a product development roadmap
- Improve profitability and employee morale by developing incentive compensation plans
- Increase efficiency by improving sales automation user adoption
- Increase profitability and delivery bandwidth by facilitating executive alignment sessions
If you are interested in generating more profitable revenue from your business strategies, please contact us.
